Refinements to home page design

See the attached marked-up screen shot:

further-home-page-modifications.pdf

Here's a description of the changes:

• Remove the question mark (?) after Try Heat
• Insert this text below Try Heat and above the button: There is no cost for using HEAT and we intend to keep it this way. However, you must create an account to use it"
• Remove the 2nd button, labeled "Get STarted (with Demo Data)".
• For the button labeled "Get Started (with Empty Form): If the user is not signed in, label it "Create an Account". If the user is signed in, label it "Start Your Analysis"
• In the section with header "Why Proper Sizing Matters", the behavior of the "Start Your Analysis" should depend on whether the user is signed in or not. If the user is not signed in, it should link to an anchor in the "Try Heat" section so the page will automatically scroll to make that section visible. If the user is signed in, the current behavior of opening the main form is fine.